Drawing upon similar artists album work:

This is the artist website and album artwork of Sven Vath, frankfurt based DJ who is also signed to cocoon records the same as our artist Maetrik. We can draw upon his album artwork for inspiration in designing the digipack for our artist because the two artists conjure up similarities in their music and style, and in particular with relation to the planned style of our music video this album cover draws upon man ray like themes. We can draw upon this in terms of colour scheme and style, however due to the nature of our track we would make our digipack look more underground and edgy.

 

This is a screenshot taken from his website, it provides a more colourful angle on his promotional art. If we decided to go in a more contrasted colourful foreground on a dark background direction then we could draw on this example of a similar artists expression of his image and genre through digipack.

 

This is another example of a different style of Sven Vath's album cover design if we decide to take the digipack in a more retro style without the use of colour. The common theme between all of these covers is that they all feature a portrait, ours draws on this theme but in a different style with ideas of a pair of glasses and a Man Ray image in the reflection of the lenses.

 

This is a fourth example of a direction our album cover artwork could take in creating a more rebellious underground artist image through the use of stencil grafitti on a public derelict wall.

 

Targeting our audience for our campaign:

 By using Demographic segmentation, we can profile our target audience for our artist(Maetrik). We are aiming for middle to upper class, female and male, majority of whom are Caucasian. They are hetro and homosexual. We are aiming for the party scene, such as Ibiza, Mykonos and Miami, this is what are target audience would be. As the ages would be from 17 to 27, they are young, so they would put in the JINCARS scale of C1/B (supervisory, clerical/middle management, professional)  as they are all very young and most likely don’t have that many qualifications. We are also using Psychographic segmentation where we profile our consumer and they would be classed as Experiences, as they are young, enthusiastic, impulsive and rebellious. This is all part of the Techno genre, which fits in perfectly for our artist(Maetrik).

Response from Record Label:

Hi Merlin & Co,

From our side, the use of the track is ok.

Please just indicate the credits like this:

Maetrik “The Reason”

Cocoon Recordings

Is it possible to send me the finished video, as we would like to have it in our archives?

Kind regards from Frankfurt,

Andreas

Cocoon Press & PR.

 

This is our positive feedback from Cocoon Recordings, that we are allowed to use the song for our Music Video (examination use).

Why is Storyboarding imporatnt?

A Storyboard is vital to allow the director to visualise the flow of camera shots through means of a graphical representation using captions to describe the basic details. It is as a planning tool to give the directors a clear understanding of what shots they need to shoot on the day, we have used this as a key element in our planning of our music video for example inside the club we sketched out the shots we wanted, a mid two shot, and drew them into the set which was further explained in the details. This allowed us to have a clear pictorial guide on what our shot would look like and how it would relate to the other shots in a rough sketch. The Storyboard then allowed us to discuss with regards to how the video would be directed and the direction of photography within the video. This is a vital tool in the music video process, particularly for the shots that we plan on editing back into through use of a green screen or special effects so that we know exactly what shot we need from the day of shooting to edit into to get the end shot we want.

Storyboards are used in each element of production. In Pre-Production storyboards are used to plan the feel and overall mood of the video by planning out the costumes and set and seeing how all the elements of each shot works without the added details of lighting, camera movement and action yet.

During Production copies of the storyboards are handed out to every member of the crew so that everyone has the same idea of what shots need to be created on the shoot day.

 In Post Production the storyboard is used as a visual reminder of what shots were filmed and in what order, it is particularly important in the editing of videos that use special effects.

Set Design:

 

These were our preliminary set design sketches, they consist of the DJ set with the plastic either side dripped in water and colours, a closer shot of the plastic and the man ray picture theme we're driving towards, a birdseye view of the plastic and the rooms inside and out, the lips sofa with the man ray back drop and the purple room with mirrors. They each also contain ideas for shot types and camera positioning.

For the mise en scene, we are here going

to have plastic strips coming down from the wall,

and they are going to be lit up in red, green

and purple. 

This is an establishing shot of the set

as we see in the four sectors of the circle,

there is the private show rooms, the bar

and the nightclub.

This is going to be the set design for the two people
sitting on the red lips sofa, watching a private show,
with the Man Ray photo projected at the back of the wall.

In this set design we were going to have mirrors all over the room,
and bright lights reflecting on them. However this was going to be to hard
to film, so we changed that room, into another show room.

Matrix: Our song for Music Video

Target audience for Matrix:

http://soundcloud.com/onlysoundz/maetrik-the-reason-original

 Our target audience, are going to be hetro and homosexuals, as techno is quite a mainstream genre for young people between the ages of 17-27. Our audience are also going to be ravers, who take drugs, as techno is always full of  bright fluorescent colours.

Similar type of songs related to Matrix:

http://www.youtube.com/watch?v=vCGo7Ve8qdQ&feature=related

 

http://www.youtube.com/watch?v=t4HfbN75lFs&feature=related

 

http://www.youtube.com/watch?v=jILvV-xkleg

 

http://www.youtube.com/watch?v=mHVI5YcYWOI

Organisation of Props and costumes for the shoot day:

Organisation of Props and Costumes for the Shoot Day.

Name of Band/  Song:	What Props do I need to provide?	What Costumes including Jewellery and make-up needs to be provided?	What set design and Props does Dan and the Drama department provide?	Who is responsible for the props and costumes?	Have you got the band to practice the song & rehearsed this?  Are these casted and have they been screen tested?
Matrix: “The Reason”.	Orange. 3 Wooden stools.	They’ll provide their own make-up. They’ll provide their own jewellery. 3 Suits will be provided by the actors themselves.	Plastic strips. Semi-circular room. Bar/Club. Sofa(black). Breathing floor. Leather Whips and Handcuffs. Latex leather clothing. Black/white clothes. Mattress.	All of us.	Being Screen Tested today (Tuesday 16th). No band needed.

 

Letter of Permission to Record Label:

To Sven Vath at Cocoon Recordings (info@cocoon.net),

We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:

Eric Estomel (Maetrik/Maceo Plex), “The Reason”.

With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.

The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.

Yours sincerely,

 Frederick McGaw

Tom Simpson

Merlin Talard

Hurtwood House School

Idea for Album cover for Music Video:

We have decided to name are artist, Matrix, and his name on the front of the album cover will be in white font bending round at the top of the cover. We are then going to have ray ban looking sunglasses in the front cover with the reflection of a Man Ray photo of two woman’s faces next to each other in the lenses. The background of the front cover is going to be black colouring shaded in pencil. The reason to why we have the name Matrix is because it means a situation or surrounding substance within which something else originates, develops, or is contained. Were using this because we want to have that techno feel and discreet sexual images related to the Man Ray photo, which contains the history of surrealism and sexuality being exposed at its very beginning. The reason to why we are having Matrix in large white font is because we want people to recognise the name on the album cover, and the white font to show innocence in his name and music. We want his name to bend over the album cover as part of a discreet sexual reference. We wanted the sunglasses as part of the techno drug related substances that people take at underground techno raves, as we want people in our video wearing sunglasses to cover their dilated pupils from drugs, but this is again done in a discreet way, as part of our Man Ray image in our Music Video. The reason to having the two women next to each other in the lenses of the sunglasses will be to show that the sunglasses are watching these discreet sexual performances that are going on, which will be happening in our Music Video.

Cast for Music Video:

 

Casting:

              

Theo Bhats- main character

Maxim baldry-main character

Anastasia rastorgina- stripper

Asaturov mikael- dancers

Helena burroughs- drug suggestion in the toilet

Ella denton-dancing

Jake goodbody- Man Ray

Maksym kulik- Man Ray

Georgina Morton-dancing

Anri nakashizde-Man Ray

Jemima robin-dancer

Layla may-dancer

Subottina ana- wipping someone, or dressed offensive with wips

Francesa thesen- dancing,striper

Toby Baring- MAn ray

Kity Birks- dancer outfit

Shasha Bradley

Amelia Carr

Georgina Hewitt

Danniela Wild-lesbian
josie fellows 

Molly Conroy-lesbian

Plum O’keffee-lesbian

 

23 people.

Meeting with Dan about set design:

· We’ve cut out the toilet, bar, narrative characters, mirrors, masks and dj sets in order to maintain focus voyeurism and the people watching and on the plastic sheeting with the mine in the middle lit up by dark pink and blue lighting.

· We’ve kept the influence of Man Ray as a key theme and maintain a focus around creating each shot as powerful imagery.

· We’ll still use shots from inside the plastic and outside the plastic, through the scenes we've decided on outside the plastic.

· We’ve decided on a dancing room to be staring in on the plastic, ideas for the costumes they wear in this room are gorilla costume, wedding dress, fish nets on head, bondage gear.

· Another room on the outside is the entrance room, which is decorated plush and poshly with red velvet.

· The whole floor of the club will be breathing, through the use of an inflatable black spikey floor.

 

· No toilet

· No bar

· No DJ

· Man ray characters watching fetishly

· Cut narrative

· All about watching

· Focus of video on what we can’t see behind plastic

· All about imagery

· Lose main characters

· No outside of the club shots

· Dancing room looking into the plastic

· Bondage gear

· Fish nets on head

· Gorilla costume

· Wedding dress

· Cut DJ

· Entrance room, plush, red velvet drapes

· Voyeurism, key theme. About staring

· Huge WW2 mine, men strapped to

· Breathing floor, spikes inflating

· No stripes

· No mirrors

· Dark pink and blue lighting

· Shots from inside and outside the plastic

· Primary set up, plastic room, blurry, erotic, flesh, bare, WW2 mine.

Costumes and Props for Music Video:

Costumes for Music Video

What is Storyboarding?

Storyboarding is a graphical version of the series of shots shown in the music videos, it makes it easier to film at the end because we have everything on paper, it describes the location, action, camera direction, lighting. The storyboard is used to help the film director to visualise the flow of camera shots, drawing a rough storyboard is the first step a director will take in visualising script or screenplay. A storyboard makes it easier to see whether the directors ideas are going to work on screen. It helps the director to decide the sequence of shots, the movement of actors, camera directions and lighting directions. The storyboard is used as a basis for discussion between the film director and the director of photography to decide how the shots need to be acted, lit and shot. "a picture is worth a thousand words." Storyboarding is an essential process in the music video because is used before the shooting, at the production during the shooting and at the post production after shooting.