Targeting our audience for our campaign:
By using Demographic segmentation,
we can profile our target audience for our artist(Maetrik). We are aiming for
middle to upper class, female and male, majority of whom are Caucasian. They
are hetro and homosexual. We are aiming for the party scene, such as Ibiza, Mykonos
and Miami, this is what are target audience would be. As the ages would be from
17 to 27, they are young, so they would put in the JINCARS scale of C1/B
(supervisory, clerical/middle management, professional) as they are all very young and most likely don’t
have that many qualifications. We are also using Psychographic segmentation
where we profile our consumer and they would be classed as Experiences, as they
are young, enthusiastic, impulsive and rebellious. This is all part of the
Techno genre, which fits in perfectly for our artist(Maetrik).
By using Demographic segmentation,
we can profile our target audience for our artist(Maetrik). We are aiming for
middle to upper class, female and male, majority of whom are Caucasian. They
are hetro and homosexual. We are aiming for the party scene, such as Ibiza, Mykonos
and Miami, this is what are target audience would be. As the ages would be from
17 to 27, they are young, so they would put in the JINCARS scale of C1/B
(supervisory, clerical/middle management, professional) as they are all very young and most likely don’t
have that many qualifications. We are also using Psychographic segmentation
where we profile our consumer and they would be classed as Experiences, as they
are young, enthusiastic, impulsive and rebellious. This is all part of the
Techno genre, which fits in perfectly for our artist(Maetrik). 
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