In what ways does our album front cover challenge conventions of real media products?

Our album cover shares similarities to that of Stephan Bodzins, above, particularly in the unconventional use of strong contrasting colours. The difference however is our cover is colourfully confusing and almost looks like a clown and holds intertextual references to the Joker from Batman. These two aspects work well with our artists calm collected look to raise questions about his sanity beneath his cool façade which ultimately works as a marketing tool as it not only makes the cover interesting but on first sight presents an enigma that the consumer becomes interested in. In Comparison the Stephan Bodzin uses colour in a different manner as the colours blend into each other and look smoother however they both correspond to the high energy aspect of dance music and create an unconventional looking front cover to our digipack. The name of our artist adds to the complex nature of our front cover as the name Matrix has connotations of something that is intricate and complex. Our album cover and the Stephan Bodzin album cover share unconventional similarities such as the way the artist is pictured off centre to the side, In contrast the Carl Cox album cover is much more conventional with the artist picture directly centre. Another difference between the conventional Carl Cox album and our album cover is the horizontal square on titles contrasting with our choice to put the title down the side.